Branding and Music
In our readings this week many of them touched on retail and its unique and growing relationship to music. With my generation of smart phones, social networks like facebook and myspace. The outlets for advertising and avenues that brands, retailers and manufaturers can find you are endless. I would agree with the Heartbeats article that music coupled with a brand and social media could be a very profitable combination for all involved. Yet, I think that recent popular music has evolved into more advertising than art which I think is kind of a selling out of artists and music. I hear the use of clothing, alcohol and even referencves to other famous people who in their own way are brands as well. In an article published earlier this year they talked about an agency that represented many famous artists and how they pitched to artists if they could include certain brand names in their uopcoming songs. I think its terribly cheesy and hope that artists are better than this. But I am guilty of enjoying the songs that so obviously include the brands that are pushing to get their name in the songs. The killing or genuine art in music is the sad part of the popular combination of music and advertisement, but the songs that they create are pretty catchy. Ive attached one of my favorites, it quite obvisously a combination of ads and music, but it does the job of getting it stuck in your head.