Plugging in

Reading No dead Air definetly makes a valid claim regarding the privatization of representational space. I thought it especailly interesting when he talks about sound consuming culture, I at first looking at the heading thought of consumer culture in relation to stores and their use of music to aid in getting the consumers to purchase their goods. In every store you walk into or any comercial, you are met with noise not only the natural noises of people, but with music that they feel will get you to buy their product. Music just like in this article fro people is now usued to create a brand or create an ideal for a brand culture. Like upbeat music for adias or nike or the songs or jingles uysed for cars. Noteably, I took my little cousin to the mall and she wanted to go and look around Abercrombie and Fitch. I am more removed from those stores and was taken a back at the noisy music they were playing in the store. It was pop and techno music that I heard while I was in there but the idea that Im sure they think they will sell more clothes with the music. Interestingly it  applies to the readings because we no longer have any quiet space. I wouldnt imagine shopping to be a quiet space, but shopping is usually a causual activity that you dont have to think much for, yet it become something like driving in traffic and listeing to music instead of being in the present and listening to the natural soundscapes, we insert our own personal playlists to fill the space of the things that we dotn feel like listeing to. We plug in to our own sounds and  plug out of the natural unwated sounds.